It’s been a couple of days since our last update, not because I didn’t want to shoot out an email, but because Dave and I have been working about 18 hours a day with our Videographer, Kevin.
(Not really much time for emails – I apologize).
We’re back to daily updates now, Dave Sharpe is on a plane back to Florida – and we pulled of some amazing things and really had a chance to structure out a long term business model while he was down here.
Anyways, we filmed an update video that I meant to get out yesterday, and the internet crashed out here before I could upload it. Here it is:
What have we been doing? Well, we realized that this first month of our operation has really been a ‘Beta’ launch, and we’ve learned a lot about how this can grow, what value our products really provide to the masses – and also ran into some challenges along the way.
A lot of the challenges came from not understanding fully the technological implications of getting 10,000 paying customers making blog posts every day on the same domain.
Some of the other ones came from doing something so different – that even we didn’t really fully understand it until we saw how people responded.
For example, I had no clue that we would get 2.5 million page requests a day 3 weeks into our existence, or that we would do a $1.5 million launch in five weeks.
I also had no clue that we would have merchant problems – because I’ve never had merchant problems in the past. (In 2011, I processed about $260,000 – I think – without a hiccup or any issues whatsoever, in addition to my affiliate income).
Another thing I didn’t expect, for example – is the amount of customer support staff we would need to meet your needs.
We hired one person – another, another – got to five, let a few go – and today, Kelly Williams is helping out with some hiring and is bringing on 3-5 more.
Here’s what I realized with Dave Sharpe out here:
In order to meet your needs, we can’t just come up with solutions that are going to sustain current growth. We need to scale to solutions that can handle ten times the current level of growth.
We need better automation on merchant processing, faster setup, clearer communication, more community participation – and stronger agreements and relationships.
We also need a ‘product only’ funnel in addition to our current model that isn’t tied to the ‘make money‘ message to make sure that our message is 100% transparent, legal, and meets the criteria that will satisfy creating a long term banking relationship, meet all state and federal guidelines, and make sure that what we’re doing can continue to change lives – not just this year – but for the next 50.
We can do it technologically – we can create the infrastructure, and we can hire the support – we can even get the right merchant relationship, with your help – we need you all to be leaders right now.
I started the Empower Network with David Sharpe with one goal:
I wanted to ‘even’ the playing field in the online marketing, attraction marketing, and network marketing game – to make the opportunities that have been available to me available to the average person.
I believed in a concept that if we could reduce the complexity of marketing your business down to one task – getting traffic – that we could ACTUALLY duplicate the way Network Marketing is supposed to grow – while supporting, and without interfering with whatever business you’re currently in.
For example, I have plans to build a back – end automation system to help you sell whatever products, company, or services you want to your customers.
You can keep the leads you capture in our pages, and you will have the ability (later) to do direct mail campaigns to your members, so, for example – if you’re in a Top Tier business, you’ll be able to use our platform for a ‘front end’ marketing system, and automate a back-end recruiting and sales process into whatever you want.
There are some important changes that we need to make as a community – that are not difficult, in order to transition and make sure that what we’re doing will work for the long term.
First, we need to make sure, as a community – that our marketing message is honest. With the 10,900 people that we have as affiliates, this is not really too bad of a problem. However, some people (leaving names out) are doing things like – using spam, pretending to be an industry leader, or using trademarks to advertise on Facebook.
That is not ok, and is against our terms of service. There’s a difference between SPAM and legitimate email marketing, and I’ve never personally seen someone create long term success by unethical marketing. I had an experience, early on in my business that I wanted to tell you about.
When I first started – I created all of my traffic through one method – Article Marketing. I decided that it was a smart thing to do, to write article reviews on leaders in the niche, to edify them with positive energy – and I figured that would help them recruit more people.
Well in two articles – I wrote the headlines out to say:
“Is X Leader a Scam?”
(Replace X with someone you imagine out there who has a lot of traffic and influence – and you’ll get the idea)
The article wrote a raving, glowing review of the person – my conclusion was – “of course they’re not a scam”.
However, that didn’t stop the letter from their attorney that came to my house.
Apparently, even remotely associating a person’s name with ‘Scam’ can be viewed as slander. I took the word ‘Scam’ out of the article, and the issue was solved.
Some people, however – aren’t so nice.
Don’t pretend you’re someone you’re not, you don’t need to here, we can be honest.
Second, with the flux of 10,000 people coming in to Empower Network in about 39 days – not everyone has been ‘plugged in’ to all of the things that are going on. Make sure that your new people coming in are reading all of the emails that come from email@example.com and to whitelist that email.
Right now, we’re in a transition phase, where we are working on a more sustainable payment and merchant solution. Make sure that you’re people know to go to their profile, and initially setup PayPal – there is a direct link to an article that explains how to do that properly right from your profile area.
Third, with our ‘beta‘ initial 30 day success – remember that in laying in the proper infrastructure this month, there’s a very real possibility of us bringing in 1,000 or more paid customers per day within a 30-60 day window.
Just to give you an idea – that would be our current monthly sales volume every 10 days, from new – not recurring subscriptions.
Right now, the best thing that you can do is to prepare your marketing for a massive influx of traffic, make sure that you’re plugged in, and when we know the EXACT best solution to some of the issues that we’ve had – that you’re ready, with you’re team, to implement them right away.
Overall – this has been fun, and fascinating – let’s make this happen in a big way – stay ethical, sell a bunch of stuff…
…and create a permanent change in the ‘marketing wiring’ of our entire niche
A bit wordy – just a long way to say:
Love you guys, and I’m doing my best to look out for you.
Empower Network Co-Founder
P.S. We’ll start with the daily email and blogging swipe again this coming Monday – maybe before