Empower network defines franchising and describes the differences between franchising and network marketing

In a previous blog posts we defined and explained the differences between network marketing and affiliate marketing. We also promised our next blog that would be taking us down the path of knowledge would focus on the difference between franchising and network marketing, so here we go!

Franchising is the practice of a franchise (generally a business with a known reputation) giving a franchisee (an individual person) use of their business model and branding. In return, the franchisee pays fees and royalties for the use of the proven business model and branding.

This is similar to licensing, but with licensing agreements you can sell a franchise’s products (think a retail store selling licensed sports memorabilia) with no actual rights to the franchise.

Still with us?

There are many benefits to owning a franchise, like being able to profit from an already proven business model and known brand, just as there are cons to owning a franchise, like not having any creative freedom over your business.

Previously we described network marketing as being similar to franchising.

Both require an established company giving you the rights to sell their products or services, but as you’ll see here there are a great many differences between the two.

One major difference between franchising and network marketing is in franchising you hire staff to help run your business with you and in network marketing you create a team of independent contractors (or independent agents) of fellow entrepreneurs to work with.

With network marketing, you are paid for the products you sell, and often each time you recruit a new team member or that team member sells products or services. In franchising, your earnings come directly from sales of product and/or services. And the franchisor takes a percentage of every transaction in addition to the franchise fee you

In network marketing, there is no limit to the amount of people you can bring into your business. In franchising, the franchisor determines where a franchisee can sell and setup its location based on the territory and rights you purchase from the franchisor.

Let us know your thoughts in the comments below. 

Appreciate you, 


Giving back to end homelessness


Empower Network donates to Coalition for the Homeless of Central Florida

Homelessness is an epidemic that is growing every day, and helping to end homelessness is a core value of this company.

In October, we gave back to the Central Florida community with a $10,000 donation to Coalition for the Homeless of Central Florida.

Its mission: Transform the lives of homeless men, women and children by providing crucial services to end the crisis of homelessness.

610,042 people were homeless on any given night in the United States in January 2013. The Coalition shares our drive to eradicate homelessness and helps more than 600 people each night, nearly 200 of whom are children.

This isn’t the first step we’ve taken toward eradicating homelessness. In 2013, we were a sponsor for the 100,000 Homes Campaign that helped communities find and build homes for 100,000 vulnerable and chronically homeless individuals and families.

We can’t thank all of you enough for being a part of our family and our successes, as they are your successes, too.


Without you, we wouldn’t have the opportunity to give back in such big ways.

If you’d like to learn more about Coalition for the Homeless of Central Florida go to http://www.centralfloridahomeless.org.

How do you give back? Leave your comments below. 

Appreciate you! 


Empower Network defines affiliate marketing and explains the difference between affiliate marketing and network marketing

Many of you may read our previous blog where we described and defined network marketing. We thought we’d continue to down a path of knowledge and explain the difference between network marketing and affiliate marketing.

At Empower Network, we bring the best of both affiliate marketing and network marketing together.

Once you read this blog post, you’ll be able to see what we’ve taken from each business model to create our own crazy unique business style.

Network marketing is a type of direct sales business model that generally consists of a company offering a direct sales business opportunity in exchange for an upfront investment.

Affiliate marketing is a type of performance-based marketing that involves a business rewarding affiliates for each customer brought through the affiliate's marketing efforts.

To break it down for you, network marketers are in essence, running a simple and easier to enter franchise of a larger business whereas true affiliate marketers are more of an advertising and referral marketing team for a large business.

Affiliate marketers are not actually directly selling a product.

They use websites, social media and other techniques to refer people to their affiliated company’s products and where the products can be purchased. Affiliate marketers earn money when someone they refer to the business’s website purchases something.

Another key difference between affiliates and network marketers is affiliates get paid the same amount of money, generally a percentage of the sale, for each referral they get. They may be given a bonus if they recruit other affiliates, and it’s worked out when the affiliate signs on with the company.

In affiliate marketing, you don’t have to buy anything from the company you are affiliated with, whereas, as we mentioned previously, if you decide to become a part of a network marketing team, or start your own team, there is an upfront investment associated with joining.

In affiliate marketing, there is no team building.

Network marketing revolves heavily around networking and building a strong team, and can be done online or offline. The success of a network marketer often depends on his or her interpersonal skills.

As you can probably tell from reading this blog post, Empower Network operates similarly to an affiliate marketing company by rewarding our affiliates via a network marketing company structure.

What style do you think is the best fit for you? 

Or do you think our mashup of the two styles works best? 

Let us know in the comments below.

The income examples shown are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they’re designed to give consumers an idea of what’s possible. Success in this business, as with anything, requires leadership, hard work and dedication. Since Empower Network wants to help consumers make an informed decision, it’s gone above and beyond with its income disclosure document. To see the average earnings, please see the Full Income Disclosure.

Appreciate you!



What is network marketing?


Empower Network defines the business

There’s a lot of people out there who are unsure exactly what network marketing is or entails so we feel it’s important we spread some knowledge out to everyone and spell out what network marketing is, and how Empower Network can be a useful tool for network marketers on their journey to freedom.

Network marketing is a type of direct sales business model that generally entails a company providing a direct sales business opportunity in exchange for an upfront investment; you use the business kit to help you sell to your network of friends, family and other contacts.

With network marketing, sometimes called “multi-level marketing” or “direct sales,” in addition to selling products and services, you are financially compensated when you recruit others into the company to sell its products.

This is a popular business model because it generally has a low cost of entry, most people are qualified to participate and the schedule is highly flexible, including the ability to work from home.

Some people aren’t successful in network marketing.

Still, others thrive and are able to replace their full-time jobs with the income they earn through network marketing. That said, these results are not typical, and you should review our income disclaimer before making any decisions about entering network marketing. 

Credible network marketing isn’t just about recruiting people to sell products and services. The best network marketing companies have great products and services available, and most customers are not independent representatives of the company.

Some users ultimately love the product so much that they start selling it as independent agents or network marketers for the company.

Empower Network gives the tools that make it easy to be network marketers.

One of the tools Empower Network offers is its blogging system. It’s easy to use and is set up so you can begin earning money with your business almost immediately. We also have a variety of other products specifically designed to help train and teach.

Again, results will vary based on individual performance, so please see our income disclaimer.

Empower Network not only gives you a place to help you easily promote and grow your business (network marketing or otherwise – you can use your blog for whatever you’re passionate about), but you can also become an affiliate with us so you can make money selling our products (we call this going all in) while simultaneously promoting your business. Our products and blogging system are easy to use, and while we can’t guarantee you’ll make money, if you go all-in and put some valuable time and effort into it, what you can accomplish may surprise you.

So what do you think? Do you have anything that should be added to our definition of network marketing?

Let us know in the comments below.

Appreciate you,



Lisa Torres shares a secret to help you move closer to your goals every day

During an Empower Hour call our Lisa Torres, who has nearly 20 years of network marketing experience, shared with us some key tips on how to reach your Empower Network goal using action steps. 

In case you missed the call, Lisa's action steps are five income-producing activities she "must do" daily. She had the idea to use action steps after reading about them in Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen. 

Action steps may not work for everyone, and success can often depend on your own personal goals and commitment. Those who do benefit from action steps usually see a positive difference in their work, lives and happiness. 

For Empower Network affiliates, common action steps can include creating videos, writing blog posts about the videos and then syndicating those blog posts across social media.

Another action step Lisa recommends is staying active on social media channels by updating each channel regularly and answering questions that people have posted on the sites. Staying connected is important for any business.

One more helpful action step: Remember those who are new to the business. Set aside time to help those who are just starting out in the industry. Take the time to help them get set up and pass along to them what you’ve learned. Helping people grow and understand something new is beneficial to not only them, but to you, as well. You know you truly understand something when you can teach it!

To parallel her advice on action steps, Lisa provided insight on two separate things she does every day to help her reach her goals. These items should help you, as well.

First, listen to audio recordings that pertain to relevant business advice and take notes. Go over your notes and come up with ways to take what you learned and work it into your own business.

The second important recommendation she makes, and something Jonathan Cronstedt also does, is to read, even if it’s as little as 30 minutes before bed. Reading in general is great; however, the best reading materials are personal development books that help you learn and grow your business.

Every carefully chosen action step you take brings you closer to accomplishing your goals and reaching milestones you never thought possible.

What action steps do you take daily to help you reach your goals?

Let us know in the comments below~

Appreciate you!


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